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Replacement cost vs. market value

Market value is what a buyer would pay for your house and the land under it. Replacement cost is what it would take to rebuild the house alone, today, with today's labor and materials. Insurance is built on replacement cost, and the two numbers are often nowhere near each other.

Theanswer

The most common question on a homeowners quote is some version of "why is the house insured for $420,000 when I paid $310,000?" Or the reverse. The answer is that a sale price and a rebuild cost measure different things.

Three numbers that get confused

NumberWhat it measuresWho uses it
Market valueLand + house + location + what buyers will pay right nowRealtors, lenders, buyers
Assessed / taxable valueA formula the county uses to set property taxesYour township
Replacement costLabor and materials to rebuild the same house on the same lot after a total lossYour insurance policy

In rural Northern Michigan, replacement cost is frequently higher than market value: the house would cost more to build than the finished house sells for, because the land is inexpensive and contractors are not. In a hot suburban market the opposite happens: the lot is worth more than the house.

Why it matters

Your dwelling limit is the most your policy will pay to rebuild. If it is set at market value in a place where rebuilding costs more, a total loss leaves you short. Many policies also carry a coinsurance clause: insure for less than 80% of replacement cost and even a partial claim is reduced proportionally.

How the number is estimated

Carriers use a replacement cost estimator: square footage, construction type, roof, number of stories, kitchen and bath quality, garages, decks, and local labor rates. The estimate is only as good as the answers. A finished basement, a standing-seam metal roof, or custom millwork that was never mentioned is coverage that was never bought.

Extended replacement cost

Because estimates are estimates, most good policies add a cushion — commonly 25% to 50% above the dwelling limit — that pays when rebuilding costs more than expected, which after a regional storm is exactly when it does. Ask whether your policy has it and how much.

What to do. Every few years, or after any major project, walk through the estimate with an advisor. It takes ten minutes and it is the single most consequential number on the policy.
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